Transformations in E-Business Technologies and Commerce: Emerging Impacts

Lee (computer science, Western Illinois U.) gathers research by international contributors in business information systems, operations management, finance, marketing, and electronic commerce to explore the current state of e-business theory and practice. Some specific topics examined include pop-ups and banner advertising, the effects of e-customer relationship marketing perceptions on website loyalty, Internet use and adoption by franchisees, and integrating transaction value and transaction cost theory to understand e-commerce research. Other areas examined include user acceptance of biometrics authentication systems in e-commerce, govnernance mechanisms in Internet-based marketing programs in Spain, software firm cost structure and its impact on IPOs in the e-commerce era, and the impact of brand name on individual customers' adoption of Internet banking in Hong Kong. Annotation 穢2012 Book News, Inc., Portland, OR (booknews.com)