Type on Screen: A Guide for Designers, Writers, Developers, and Students

字體，抓住眼球的關鍵力量

　　想在資訊龐雜的數位時代，怎麼創作出吸睛的視覺訊息？

　　著有《圖解設計思考》、《字的設計有道理》等多本暢銷書的作者Ellen Lupton，提出「字體」是吸引大眾目光的關鍵要素。她的新作《Type on Screen》與時俱進，深入探討尖端載具螢幕的字體運用原理及設計概念，引領讀者活用電子刊物、網站、行動載具、影片的字體，創作出兼具美感、又能精準傳遞理念的字體，書中還收錄字體動態呈現等進階技術。(文/ 博客來編譯)

　　The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

作者簡介

　　Ellen Lupton is the author of thirteen books with PAPress, including Thinking with Type (more than 100,000 sold and translated into ten languages), Graphic Design: The New Basics, and Graphic Design Thinking