BALL IN THE HALL, COMP-EATING, E-CON-NOMICS, & PHONE A FRIEND In Ball in the Hall, Archie and Sayid search the school for the prankster behind the dangerous bouncing ball. Jughead races through a hotdog contest in Comp-Eating only to walk away when hes almost at the finish line. Even though Archie wants to win, ol Jughead is in it for something else entirely. Its hard to make it in the comics business, and as Chuck and Archie learn in E-Con-Nomics, you have to stay away from the merchandise if you hope to profit from your own. Be careful, Archie. With the arrival of his new sm ART phone/best friend in Phone a Friend, it might not be long before theres no one left in Riverdale to call.