購物比價找書網找車網
FindBook  
 有 1 項符合

Value-based Marketing Strategy

的圖書
Value-based Marketing Strategy Value-based Marketing Strategy

作者:Santiago Lopez 
出版社:Vernon Art and Science Inc.
出版日期:2016-12-19
語言:英文   
圖書選購
型式價格供應商所屬目錄
電子書
$ 912
樂天KOBO 樂天KOBO
行銷與銷售
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Value-based Marketing Strategy

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain:

• How the forces of supply and demand interact with customer Value;
• The relationships between benefits, quantities, prices and costs;
• How to develop effective competitive strategies;
• How to manage inventory and product mix efficiently;
• How to apply the Value model to increase profitability, and solve major marketing problems.

The book sets forth several new approaches for marketing and pricing decision-making:

• The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing.
• The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today´s highly competitive business environment.
• The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors.
• The Value Matrix is a practical tool for understanding the product´s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability.
• The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product´s life cycle.
• Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals.
• The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue.
• The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income.
 
Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.

贊助商廣告
 
金石堂 - 今日66折
守密:祕密心理學的第一本書!那些藏著不說的,如何影響你的健康與未來
作者:麥可.史萊平恩
出版社:究竟出版社股份有限公司
出版日期:2022-10-01
66折: $ 244 
博客來 - 今日66折
再見機器人(全世界一致淚推動畫電影《再見機器人》原著圖像小說)
作者:莎拉.維朗 (Sara Varon)
出版社:漫遊者文化
出版日期:2024-09-03
66折: $ 297 
金石堂 - 今日66折
改變人類命運的科學家們【全三冊】
66折: $ 931 
 
博客來 - 暢銷排行榜
活用技術分析寶典:飆股上校朱家泓40年實戰精華 從K線、均線到交易高手的養成祕笈 (上、下冊)
作者:朱家泓
出版社:金尉
出版日期:2024-11-21
$ 948 
博客來 - 暢銷排行榜
城與不確定的牆(平裝)
作者:村上春樹
出版社:時報出版
出版日期:2024-11-23
$ 537 
Taaze 讀冊生活 - 暢銷排行榜
當爸媽過了65歲:你一定要知道的醫療、長照、財務、法律知識【全新增修版】
作者:康哲偉
出版社:先覺出版
出版日期:2024-11-01
$ 300 
博客來 - 暢銷排行榜
抄寫英語的奇蹟:1天10分鐘,英語和人生都起飛
作者:林熙 Brett Lindsay
出版社:如何
出版日期:2024-03-01
$ 300 
 
Taaze 讀冊生活 - 新書排行榜
家的修繕常備手冊:哥動手修,姐自己來,Step By Step,修繕好簡單,不用再苦等師傅來【暢銷增訂新封面版】
作者:i室設圈 | 漂亮家居編輯部
出版社:麥浩斯
出版日期:2024-12-21
$ 294 
Taaze 讀冊生活 - 新書排行榜
告別娑婆(3):愛不曾遺忘任何人
作者:葛瑞.雷納
出版社:橡實文化
出版日期:2024-12-11
$ 315 
Taaze 讀冊生活 - 新書排行榜
名中醫傳承一味中藥對症良方【暢銷修訂版】
作者:陳旺全
出版社:原水文化
出版日期:2024-12-21
$ 385 
博客來 - 新書排行榜
我的英雄學院 41 (首刷限定版)
$ 190 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策