Lovability: How to Build a Business That People Love and Be Happy Doing It

Love is the surprising emotion that companies cannot afford to ignore.

Lovability — genuine, heartfelt devotion and loyalty from customers — is what propels a select few companies ahead, leading to consistent growth and profitability. Think about the companies that you really care about and how they make you feel. Love is central to all human interactions, and business is made up of human interactions. Do the math and the solution is clear: Love is central to business. Nobody talks about it, but it is obvious in hindsight that love is everything in all we work for and can even be measured.

This book shares what Silicon Valley-based author and CEO Brian de Haaff knows from a career of founding successful technology companies and building award-winning products. He reveals the secret to his own company’s growth and the engine behind customer love — a set of principles that he pioneered and named The Responsive Method. In preparation for writing this book, he interviewed innovators at dozens of name brand and out-in-front organizations to help readers discover how to build their own lovable products and be happy doing it.

Much has been written about how to build a breakthrough product and successful business, but the author’s message is original and refreshing. In a business world that has increasingly emphasized hype over substance and unicorns over profitable growth, it’s time for a new recipe for business success. Lovability is the essential ingredient readers have been looking for.