購物比價找書網找車網
FindBook  
 有 1 項符合

The Transformational Consumer

的圖書
The Transformational Consumer The Transformational Consumer

作者:Tara-Nicholle Nelson 
出版社:Berrett-Koehler Publishers
出版日期:2017-03-01
語言:英文   
圖書選購
型式價格供應商所屬目錄
電子書
$ 584
樂天KOBO 樂天KOBO
經濟學
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:The Transformational Consumer

**The Transformational Consumer

They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.

They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there.

Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems.

Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture.

The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation.

When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.**

贊助商廣告
 
 
Taaze 讀冊生活 - 暢銷排行榜
這次不遲到!有感筆電超激推100款ROBLOX絕讚遊戲
作者:有感筆電Daptoper
出版社:尖端出版
出版日期:2023-07-05
$ 315 
博客來 - 暢銷排行榜
抄寫英語的奇蹟:1天10分鐘,英語和人生都起飛
作者:林熙 Brett Lindsay
出版社:如何
出版日期:2024-03-01
$ 300 
金石堂 - 暢銷排行榜
張忠謀自傳:下冊 一九六四 ── 二〇一八
作者:張忠謀
出版社:遠見天下文化出版股份有限公司
出版日期:2024-11-29
$ 593 
博客來 - 暢銷排行榜
城與不確定的牆(平裝)
作者:村上春樹
出版社:時報出版
出版日期:2024-11-23
$ 537 
 
博客來 - 新書排行榜
張忠謀自傳:上冊 一九三一 ── 一九六四
作者:張忠謀
出版社:天下文化
出版日期:2024-11-29
$ 276 
Taaze 讀冊生活 - 新書排行榜
大歷史:從宇宙大霹靂到今天的人類世界【2024 經典改版】
作者:辛西婭.史托克斯.布朗
出版社:馬可孛羅
出版日期:2024-12-05
$ 350 
金石堂 - 新書排行榜
張忠謀自傳全集(上下冊)
作者:張忠謀
出版社:遠見天下文化出版股份有限公司
出版日期:2024-11-29
$ 869 
博客來 - 新書排行榜
生命中最大的寶藏就是你自己Stand by Yourself
作者:曾寶儀
出版社:天下文化
出版日期:2024-10-31
$ 331 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策