Stop Selling & Do Something Valuable

Worth the Read Today's economy demands salespeople to be creative. The uncreative salesperson is nothing more than vending machine - put money in and a known product comes out. The more a customer can predict the product that will appear when they push the "sales" button, the less value they will attach to it. The more the customer can predict the product that will appear, the later in the buying decision they will involve the salesperson.