Red Eggs and Good Luck

• Bay Area readings and book signings at bookstores in San Francisco (targeted); and Santa Rosa (confirmed at Best Wishes) • Confirmed book review in North Coast Catholic • Confirmed author interview in The Urban Release • Long-lead publicity campaign to book review editors and women’s interest editors at select top circulation print magazines for potential review, excerpt, and/or author written article placements to coincide with October 2015 pub month • Short-lead publicity campaign to book review editors and women’s interest editors, producers, and journalists at select daily print news, online magazines, blogs and broadcast radio/tv, for coverage to coincide with October 2015 pub month. • Targeted regional and local radio interviews, such as KZST in Santa Rosa • Targeted public and parochial school appearances at middle schools, high schools, and universities from Sonoma County to Silicon Valley, including San Francisco • Targeted publicity in conjunction with Multicultural Week, Spring 2015 & Spring 2016 • Targeted blog tour directed at tweens, teens, women’s interest groups, and parenting sites • Promotion via social media: Facebook, Twitter • Promotion through author’s website • Book giveaway on Goodreads • Book trailer • Cross-promotion with Suzanne Sherman’s 100 Years in the Life of an American Girl