博客來Many professionals aspire to work for a start-up. Executives from large companies view them as models to help them adapt to today’s dynamic innovation economy. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What’s needed are hundreds of employees to do the day-to-day work required to operate a fledgling company and grow it into something of value.
This practical, step-by-step guide provides an insider’s analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do. You’ll gain insight into how successful start-ups operate and learn to assess which of them you might want to join—or emulate. Inside this book you’ll find:
Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.
