Reinventing Jobs: A 4-Step Approach for Applying Automation to Work

Two experts on human capital and work provide a practical framework for addressing the leadership and organizational challenges of automation.

• Of all the books available on automation and artificial intelligence, this book provides the most ＂on the ground level＂ view on what leaders need to do to proactively drive the changes in how work gets done in their organizations.
• Explains how automation requires organizations to rethink what a ＂job＂ really is and how it should be structured, in much the same way that Hammer and Champy’s ＂reengineering the corporation＂ forced organizations to rethink how a ＂business process＂ should be structured.
• Helps leaders cut through all the noise and hype around automation, AI, and robotics, and helps them become more capable of applying various types of work automation and AI to jobs in their organizations with a structured 4-step approach
• Explains the three ways that jobs can be automated--robotic process automation, cognitive automation, and social robotics--and shows how each technology fits a different kind of work and has different implications for jobs and for the organization

Audience:

• Leaders in all industries and functions who want to understand how to employ AI to improve performance and drive change in how work gets done in their organizations.
• HR professionals and organization consultants.
• Anyone in organizations who wants to understand how their work and jobs may change.

Announced first printing: 20,000
Laydown goal: 6,000

Ravin Jesuthasan is Managing Director at Willis Towers Watson and a recognized global thought leader on the future of work. He is a member of the World Economic Forum’s Steering Committee on Work and Employment and has been recognized as one of the 25 most influential consultants in the world. Jesuthasan has been featured extensively by leading business media including CNN, the BBC, the Financial Times, The Nikkei (Japan), Les Echos (France), Valor Economico (Brazil), and the South China Morning Post. He is coauthor of Transformative HR and Lead the Work and author of more than 70 articles about work, automation, and human capital.

John Boudreau is Professor of Management Organization at the University of Southern California’s Marshall School of Business and Research Director at the university’s Center for Effective Organizations. For over 30 years, he has been recognized worldwide for award-winning breakthrough research on the bridge between superior human capital, talent, and sustainable success. He has over 200 publications, including the books Beyond HR, Retooling HR, and Lead the Work, and is frequently featured in Harvard Business Review, Wall Street Journal, Fortune, Fast Company, BusinessWeek, Talent Management, CFO.com, and NPR, among others.