At the age of 37 Howard Lev started a pepper business based on his mother’s recipe. Over the years, Mama Lil’s Peppers grew in popularity and distribution across the Pacific Northwest, and eventually nationally. "A Pepper for Your Thoughts?" is a memoir chronicling the ups and downs of the pepper business & Howard’s experiences as Mama Lil’s grew. The book contains 30 tasty recipes revolving around the use of his peppers as an ingredient.
He claims to have only succeeded in that due to his utter fear of failure, which he believes is the origin of his grit. Either that or as his dentist claims, "Howard has the bite of an ox." He has never won an award or had any acclaim whatsoever but is uniquely qualified to have written this book.