圖書名稱:Chief Crisis Officer: Structure and Leadership for Effective Communications Response
內容簡介
This timely new bookexplains why every company and organization needs to identify a Chief Crisis Officer, and provide the proper tools to enable the Chief Crisis Officer to assemble his or her team, and respond—effectively and efficiently—when the crisis occurs. Using a mixture of real life examples, strategies, and tactics, the book will break down crises into their component parts and provide both a strategic approach to effectively dealing with those issues.