This book is based on personal experience of the author. The book is intended to provide a winning approach by mastering sales process. Most of us "the salespersons" have forgotten the importance of discipline and sales process. Thus, by comparing soldier and sales person, author wants to bring back the sense of discipline, followance of sales process for achievement of the ultimate goal.
This book emphasise on sales process thru 6Ps i.e. Practices, Productivity, Preparation, Prospecting, Performing and Post Sales activities. This book can be considered as a textbook for selling and a foundation for creating sales manual.