購物比價找書網找車網
FindBook  
 有 1 項符合

Marketing Management Essentials You Always Wanted To Know

的圖書
Marketing Management Essentials You Always Wanted To Know Marketing Management Essentials You Always Wanted To Know

作者:Publishers 
出版社:Vibrant Publishers
出版日期:2023-11-14
語言:英文   規格:精裝 / 274頁 / 21.59 x 13.97 x 1.6 cm / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 3574
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Marketing Management Essentials You Always Wanted To Know

內容簡介

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional.



In this book you will:


  • Learn how to build a marketing plan,
  • Get an understanding of the various marketing specialization areas,
  • Pick up approaches and resources to demonstrate marketing return on investment,
  • Grasp how to self-evaluate your skills and competencies



The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers.


The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation.


By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.


 

詳細資料

  • ISBN:9781636511801
  • 規格:精裝 / 274頁 / 21.59 x 13.97 x 1.6 cm / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
造神:人類探索信仰與宗教的歷史
作者:雷薩.阿斯蘭
出版社:衛城出版
出版日期:2020-09-02
66折: $ 297 
金石堂 - 今日66折
講好你的故事:大膽想、小處做、趁現在,前瑞銀董事總經理的小步驟累積故事成功法。學非所用也能走出事業高成就。
作者:沈文才
出版社:大是文化有限公司
出版日期:2023-11-30
66折: $ 263 
 
金石堂 - 暢銷排行榜
交尾島 成天只想打砲的變態痴女JK們 無修正
作者:オギノサトシ
出版社:未來數位有限公司
出版日期:2024-11-13
$ 261 
金石堂 - 暢銷排行榜
艷事染惑
作者:越山弱衰
出版社:未來數位有限公司
出版日期:2024-11-13
$ 237 
金石堂 - 暢銷排行榜
委婉地說,這是愛 01
作者:藤桃
出版社:東立出版社
出版日期:2023-11-09
$ 95 
 
Taaze 讀冊生活 - 新書排行榜
出軌的肉體
作者:荒井啟
出版社:暮想出版股份有限公司
出版日期:2024-11-14
$ 225 
Taaze 讀冊生活 - 新書排行榜
芳子的十四歲夏天:我與神風特攻隊在台灣的日子
作者:中田芳子
出版社:商周出版
出版日期:2024-11-16
$ 315 
Taaze 讀冊生活 - 新書排行榜
喚醒天生好命:啟動靈魂原力的12堂課,讓好事自動歸位,輕鬆改寫未來命運
作者:宇色Osel
出版社:英屬維京群島商高寶國際有限公司台灣分公司
出版日期:2024-10-23
$ 294 
金石堂 - 新書排行榜
膽大黨 15
作者:龍幸伸
出版社:東立出版社
出版日期:2024-12-31
$ 105 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策