博客來＂Price Fairness＂ by Kent B. Monroe dives deep into the critical and often debated concept of fairness in pricing. This comprehensive volume explores how consumers perceive pricing as fair or unfair and the psychological, ethical, and cultural factors influencing their judgments. Monroe meticulously dissects real-world examples and research to explain how fairness perceptions impact purchasing behavior, brand loyalty, and market competition.
The book bridges the gap between theoretical insights and practical applications, offering valuable strategies for marketers and businesses to establish and maintain pricing policies that resonate with customers. With chapters highlighting fairness in competitive pricing, the role of transparency, and the effects of price changes, Monroe provides actionable insights into building trust and credibility through pricing strategies.
An essential resource for academics, marketing professionals, and students, Price Fairness equips readers with tools to navigate the complexities of pricing decisions in today’s dynamic and globalized economy. This volume is a testament to Kent B. Monroe’s influential research, shaping how we understand and apply the principles of fairness in pricing.
