博客來Master the fundamentals of research design and data analysis with Research Methodology: Research Design and Data Analysis, a key volume in the Legend in Marketing series by Naresh Malhotra. This book delves into the principles of designing effective research studies, ensuring accurate data collection, analysis, and interpretation.
Covering critical topics such as sampling techniques, experimental design, survey methods, and statistical evaluation, this collection provides researchers and professionals with a structured approach to developing reliable and actionable insights. Malhotra’s influential work is accompanied by expert commentaries from distinguished scholars, offering fresh perspectives on the evolving landscape of data-driven decision-making in marketing and business.
Whether you are a researcher, student, or practitioner, this book equips you with the knowledge and methodologies essential for conducting high-quality research. Gain a deeper understanding of quantitative and qualitative analysis to drive strategic business decisions.
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