Influence with Eloquence: Classical Persuasion for Business Professionals

Not only effective. Not only efficient. But eloquent.

For hundreds of years, great rulers, teachers, and thinkers have embraced the arts of eloquence-that is, stylishly persuasive communication. Yet, over the last century or so, we’ve largely forgotten about these arts. Influence with Eloquence revives these timeless traditions, connects them to the modern workplace, and shares practical takeaways to strengthen one’s communication savvy.

The old is new again.

Spotlighting Ancient Greece and Roman wisdom from thinkers like Plato, Aristotle, Cicero, and Augustine, Influence with Eloquence outlines dimensions of powerful speaking and writing that many MBA programs overlook. The book gives you an all-access pass to the wellspring of classical strategies and tactics to enhance pitches, enliven documents, and enrich interactions. Offering more than simple turn-key tricks, Influence with Eloquence teaches rhetorical attitudes alongside their business applications, so you can become equipped to communicate in the workplace and marketplace with 360-degree vision and versatility.

Strategic eloquence.

An indispensable guide for leaders, managers, sales professionals, and workplace trainers, Influence with Eloquence uncovers the often-overlooked art of rhetorical communication. By embracing the rhetorical principles outlined in this book, you will energize audiences, cultivate deeper conversations, and forge enduring professional relationships. Pitches will become captivating narratives. Emails will become instruments of influence. And job interviews will become performances of persuasion.

Influence with Eloquence will empower you to captivate others with every word you speak and write.