博客來Why do so many new products fail in the market?
What causes schedule and cost overruns?
How can products be developed right the first time?
Unlike books focused solely on speeding development or cutting costs, Blind Spots: Why Product Development Projects Miss Their Targets reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.
By the end of this book, readers will understand:
- Why unjustified optimism causes many new products to fail and miss their targets.
- How incentives, assumptions, and human behavior drive unrealistic forecasts.
- Proven steps to identify and prevent failure before it occurs.
And be able to:
- Develop products that truly meet customer needs.
- Hit market launch dates, budget goals, and performance targets.
- Stay ahead of projects instead of reacting to crises.
Drawing on decades of cross-industry experience, Paul Streit shares insights, strategies, and tools you can apply immediately.
