Relentless Caring: If You Don’t Give a Damn, Don’t Expect Anyone Else to

By delivering kindness every day at all levels of your organization and to all your customers, you will earn dedicated employees and repeat customers--and, ultimately, profitability.

This step-by-step guide details an approach to leadership focused on caring about the well-being of others.

As founder and executive chairman of MarineMax and with kindness as his True North, William H. McGill Jr. helped transform the company from a small disparate group of boat dealers into a highly profitable ＄2 billion global conglomerate.

In Relentless Caring, McGill shares what he’s learned about how to truly care about others 24/7 and generate solid profits at the same time. Readers will learn:

• Why having the right people in the right jobs matters
• How to find the right team members and take care of them and their families, including providing high-quality, low-cost health care
• Why long-term thinking is essential for success
• Why persistence, consistency, and risk are essential for growth
• Why investing in basic tools like personality profiling and a structured hiring and promotions system contribute to making the right decisions

Relentless Caring is a practical playbook for ＂managing from the heart＂--tirelessly delivering goodness and kindness to your team members and to customers to build strong loyalties that can buoy your organization even in the most challenging economic waters.

William (Bill) H. McGill is the ideal person to share what it takes to be a successful leader in today’s tough business world. He’s co-founder and executive chairman of the board of MarineMax, the world’s largest recreational boat and yacht retailer and service provider (NYSE: HZO). Bill doesn’t just talk about relentless kindness; he lives it 24/7. Many of those same individuals who launched MarineMax on the floor of the New York Stock Exchange in June 1998, were still there to celebrate its 20 th anniversary. That’s a testament to the company’s strong leadership and the strong culture of caring that Bill relentlessly fosters in all he and his teams do.Bill knows what it takes to pursue your passions and have fun doing it. Born and raised on a farm in Tennessee, he’s a mechanical engineer by training.