Choose Trust: Building Relationships for Business Success

A compelling, highly readable guide that reveals how and why building trusting relationships at work offers a competitive edge.

Trust is the basis of all relationships--at work and beyond. We naturally want to bond with others with whom we can relate and on whom we can rely--and vice versa.

That’s why creating meaningful working relationships by trusting and being trustworthy adds value. Whether you’re leading a team, building partnerships, selling, or collaborating, it’s trust that makes the difference.

By harnessing the three elements of the authors’ Trust Triangle--clarity, character, and capability--this book shows you how to do so. It gives you the tools to be intentional about building trust so that you and your organization are positioned for success.

Stuart Maister is a former BBC and ITN television and radio reporter who developed the concept of the Strategic Narrative: the core story that clarifies direction and vision in large organizations. His first award-winning business was bought by a NASDAQ firm.

Kevin Vaughan-Smith is a former EY Associate Partner and consultant who has worked with business leaders including IBM, BP, Aviva, Vodafone, and O2, including seven years as Managing Director of Franklin Covey in Britain.