Indian Startups, SMEs, & Financial Literacy: Business Finance Basics Entrepreneurs Must Know

I think the gamut of subjects covered in this book makes it mandatory reading for every entrepreneur especially start-ups and SMEs. India needs more financially literate entrepreneurs and I am sure this book will serve the purpose for which it is written.

CA Suresh Prabhu, India’s Sherpa to the G7 and G20, Former Minister, GOI

Sunil’s wonderful book is a fine balance between practice and theory, learning and doing, risk-taking and entrepreneurship, past practices, and future strategies, and provides a dependable guide to the accomplishments and failures of start-ups. It is a must-read for a wide swathe of emerging and thriving 109 Unicorn India.

CA Shailesh Haribhakti, Chairman, L & T Finance Holdings Ltd

Irrespective of the stage of their businesses, the tribe of entrepreneurs will find this book useful.

Tamal Bandyopadhyay, Consulting Editor, Business Standard,

This is a very nice & comprehensively written book & is more like a Handbook for our Young Entrepreneurs.

Bharat Shah, MD, The Ruby Mills Ltd

The book also serves as a refresher to each business person, on choices and options available to keep their business viable and flourishing.

Richa Singh, CEO, Niine Hygiene & Personal Care

Quite honestly Sunil has done all the homework for you and all you need to do now is sit down and read this book.

Sqdn Ldr. Sumedha Chopra (Retd).

It doesn’t matter what you sell, if you run a business, this book is for you.

Tanutejas Saraswat, CEO, Shop Kirana.