Business Innovation: Concepts and Analysis

Business innovation refers to the development of new ideas, products, or improved services through research and development. Businesses focused on innovation tend to be more efficient, productive and cost optimized. Business innovation empowers organizations to attain goals, realize growth targets and develop competitive advantage. Although business innovation cannot be formulized, organizations adept at innovation usually follow a repeatable process of generation, testing, and development of ideas. This book elucidates the concepts and innovative models around prospective developments with respect to business innovation. While understanding the long-term perspectives of this field, it makes an effort in highlighting the business innovation concepts and analyses that contribute to the growth of the discipline. Students, researchers, experts and all associated with business studies will benefit alike from this book.