博客來Complete 1928 original edition of Propaganda by Edward Bernays, pioneer in public relations and influencing the masses. This book details how careful manipulators can use psychology to control society, even you.
＂Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.＂
＂It sees the individual not only as a cell in the social organism but as a cell organized into the social unit. Touch a nerve at a sensitive spot and you get an automatic response from certain specific members of the organism.＂
Study the mass manipulation methods outlined in this historic book that have been in use for 100 years. This 1928 edition is provided in a slim volume with full text at an affordable price.
TABLE OF CONTENTS
CHAPTER I ORGANIZING CHAOS 3
CHAPTER II THE NEW PROPAGANDA 7
CHAPTER III THE NEW PROPAGANDISTS 12
CHAPTER IV THE PSYCHOLOGY OF PUBLIC RELATIONS 18
CHAPTER V BUSINESS AND THE PUBLIC 24
CHAPTER VI PROPAGANDA AND POLITICAL LEADERSHIP 36
CHAPTER VII WOMEN’S ACTIVITIES AND PROPAGANDA 45
CHAPTER VIII PROPAGANDA FOR EDUCATION 48
CHAPTER IX PROPAGANDA IN SOCIAL SERVICE 53
CHAPTER X ART AND SCIENCE 56
CHAPTER XI THE MECHANICS OF PROPAGANDA 60
