Patient No Longer: How You Can Lead the Consumer Revolution in Healthcare, Second Edition

＂Patient No Longer is not just a reflection on past efforts but also a roadmap for healthcare leaders looking to thrive in a new, business-to-consumer landscape. With actionable insights, real-life examples, and a forward-thinking framework, the book equips organizations to deliver the compassionate, human-centered care patients deserve＂--

Stephen K. Klasko, MD, MBA, is a preeminent innovator and advocate, pursuing his passion to bridge traditional academic medicine with the emerging world of generative AI, radical collaboration, digital medicine, and entrepreneurship. In 2024, Dr. Klasko was named one of healthcare’s ＂ Great Leaders＂ by Becker’s Hospital Review. His career has been driven by his vision for a revolution in healthcare and higher education, as dean of two medical colleges, as a health system CEO, and as a university president. Ryan Donohue serves as a strategic adviser to NRC Health, the largest surveyor of healthcare consumers in the United States. Donohue has been a thought leader in the realm of healthcare consumerism since 2006 and has an extensive background in consumer decision-making, brand preference, and loyalty in healthcare. He has authored several publications on healthcare consumerism, brand strategy, and effective marketing tactics. Donohue also serves as an adviser and faculty member for The Governance Institute.