The Future Normal: How We Will Live, Work and Thrive in the Next Decade

Eric Hoffer Awards - Grand Prize Shortlist, Business
Foreword Indies Book of the Year - Finalist, Popular Culture
Axiom Business Book Awards - Silver Medal Winner, Emerging Trends / AI

A handbook for visionaries featuring the 30 biggest non-obvious ideas and instigators that will shape humanity’s next decade.

Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity’s future. In this updated second edition, they explore the impact of AI as they tackle some of the biggest ethical and societal questions raised by all this progress. These are the stories of the future normal, and they are coming sooner than you think.

Awards & Honors:

IPPY Awards 2023 - Gold Medal Winner, Current Events (Social Issues/Humanitarian)
Royal Dragonfly Book Awards 2023 - 1st Place Winner, Science & Technology
PenCraft Awards 2023 - Second Place Winner, Nonfiction - General
Axiom Business Book Awards 2024 - Silver Medal Winner, Emerging Trends / AI
Independent Press Awards 2024 - Winner, Current Events
NYC Big Book Award 2023 - Winner, Current Events
Best Indie Book Award (BIBA) 2023 - Winner, Politics / Economics / Sociology
Eric Hoffer Awards 2023 - Grand Prize Shortlist, Business
Foreword Indies Book of the Year 2023 - Finalist, Popular Culture
Next Generation Indie Book Awards 2023 - Finalist, Current Events
National Indie Excellence Awards (NIEA) 2024 - Finalist, Technology
National Indie Excellence Awards (NIEA) 2023 - Finalist, Current Events
International Book Awards 2023 - Finalist, Best New Nonfiction
Readers’ Favorite Book Awards 2023 - Finalist, Nonfiction - Social Issues
American BookFest Awards 2023 - Finalist, Business
American Legacy Book Awards 2024 - Finalist, Best New Nonfiction