購物比價找書網找車網
FindBook  
 有 1 項符合

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

的圖書
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

作者:Matz 
出版社:Harvard Business Review Press
出版日期:2025-01-07
語言:英文   規格:精裝 / 224頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 1140
博客來 博客來
市場研究
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

內容簡介

A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology--from the pioneering expert on psychological targeting.

There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.

As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?

In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives--for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.

With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.

Mindmasters is a riveting look at what our digital footprints reveal about us, how they’re being used--for good and for ill--and how we can gain power over the data that defines us.

 

作者簡介

Dr. Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School, in New York.

As a computational social scientist with a background in psychology and computer science, she studies human behavior and preferences using a combination of big data analytics and traditional experimental methods. Her research uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better decisions.

Sandra’s work is frequently covered in major news outlets, including the Economist, the New York Times, BBC, CNBC, the Wall Street Journal, Business Insider, Inc., WIRED, the Washington Post, the Independent, the Guardian, the Chicago Tribune, Psychology Today, Scientific American, Fortune, Forbes, and more.

 

詳細資料

  • ISBN:9781647826314
  • 規格:精裝 / 224頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
上癮2
作者:柴雞蛋
出版社:時報文化出版企業股份有限公司
出版日期:2016-06-07
66折: $ 197 
金石堂 - 今日66折
引領瘋潮:七大策略,讓新觀念、新行為、新產品都能創造大流行
作者:戴蒙.森托拉
出版社:時報文化出版企業股份有限公司
出版日期:2022-02-22
66折: $ 317 
 
Taaze 讀冊生活 - 暢銷排行榜
Cambridge YLE Pre A1 Starters模擬試題 2
作者:師德出版部
出版社:師德文教股份有限公司
出版日期:2021-12-17
$ 165 
Taaze 讀冊生活 - 暢銷排行榜
氣質系硬筆1000字帖
作者:郭仕鵬
出版社:朱雀文化事業有限公司
出版日期:2018-07-03
$ 221 
金石堂 - 暢銷排行榜
鄰人是有名直播主 特裝版
作者:菖蒲
出版社:未來數位有限公司
出版日期:2025-05-23
$ 237 
金石堂 - 暢銷排行榜
迷戀於吠叫之犬(全)特典版
作者:那梧なゆた
出版社:青文出版社股份有限公司
出版日期:2025-01-09
$ 153 
 
博客來 - 新書排行榜
志乃與戀 (2)
$ 237 
金石堂 - 新書排行榜
凝望星空之後 01
作者:季田ビスコ
出版社:東立出版社
出版日期:2025-06-30
$ 133 
金石堂 - 新書排行榜
穿著羊皮的野獸(01)
作者:九號
出版社:尖端漫畫
出版日期:2025-05-20
$ 153 
Taaze 讀冊生活 - 新書排行榜
熟男練痟話
作者:李壬辰
出版社:白象文化事業有限公司
出版日期:2025-05-24
$ 224 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策