購物比價找書網找車網
FindBook  
 有 1 項符合

Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

的圖書
Blue Ocean Strategy + Beyond Disruption Collection (2 Books) Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

作者:Kim 
出版社:Harvard Business Review Press
出版日期:2024-01-09
語言:英文   規格:電子書文件及線上資源 / 560頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 2090
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

內容簡介

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.

These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers--in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

 

作者簡介

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4-million-copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, Wall Street Journal, USA Today, Los Angeles Times bestseller, Blue Ocean Shift. Beyond Disruption, their latest book, is hailed as an instant business classic. They were named the most influential management thinkers in the world by Thinkers 50.

 

詳細資料

  • ISBN:9781647829674
  • 規格:電子書文件及線上資源 / 560頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
 
博客來 - 暢銷排行榜
誰叫她今天不在身邊 4 (首刷限定版)
出版日期:2025-05-05
$ 144 
金石堂 - 暢銷排行榜
Smoky Nectar–繚繞的蜜液–Renew(全)
作者:ミナヅキアキラ
出版社:尖端漫畫
出版日期:2025-05-16
$ 119 
金石堂 - 暢銷排行榜
12月2漫畫
作者:meriG
出版社:平心出版(欣燦連)
出版日期:2025-05-22
$ 277 
博客來 - 暢銷排行榜
權力的48法則(博客來獨家典藏限量版)
作者:羅伯.葛林 (Robert Greene, Joost Elffers)
出版社:大塊文化
出版日期:2025-04-30
$ 695 
 
金石堂 - 新書排行榜
誌麟姊姊北海道自駕路線(最新版)
作者:誌麟姊姊
出版社:太雅出版有限公司
出版日期:2025-05-01
$ 379 
金石堂 - 新書排行榜
你的信任,是孩子最強大的底氣:神老師的客製化教養,打造「以孩子為中心」的正向思維!
作者:神老師&神媽咪(沈雅琪)
出版社:皇冠文化出版有限公司
出版日期:2025-04-25
$ 277 
博客來 - 新書排行榜
文言文閱讀素養:新看歷史的故事(古今對照版)
出版日期:2025-05-28
$ 331 
金石堂 - 新書排行榜
黃昏光影 長鏡頭 (特裝版) 02(完)
作者:じゃのめ
出版社:東立出版社
出版日期:2025-06-30
$ 181 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策