P&G the Globalization Years: Lessons Learned during Procter & Gamble’s Transformation from an American Exporter to a Global Marketer

Ed Artzt’s personal memoir traces Procter & Gamble’s (P&G) transformation from a U.S.centered business into a truly global enterprise.

Starting in 1975 through his retirement as CEO in 1995, Ed played a major role in P&G’s global expansion, quintupling the global reach of P&G brands from one to five billion consumers and increasing the percentage of P&G’s sales outside North America from about ten to well over fifty percent.

He conveys leadership lessons learned with vivid detail which remain highly relevant to leaders today. His oral history and talks reveal his personal approach to training, the development of people, opening up new markets, care for the environment and the importance of diversity in Procter & Gamble’s leadership and society.

His story illuminates concrete lessons from both P&G’s successes and failures which which speak directly to challenges business leaders continue to face today.