The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene

The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene argues that the stability of post-industrial, postmodern society is threatened by the convergence of three distinct, yet interrelated, crises: environmental degradation, capitalist economic development, and the primacy of consumption and self-absorption as the basis for economic development at the expense of community and social relationships. Jack Thornburg contrasts advanced modern society with indigenous cultures in terms of nature and conceptions of the communal self. The complex nature of capitalist-oriented society has influenced how individuals conceptualize themselves. The outcome, the author contends, is a competitive society in which individuals are alienated living in uncertain times. One consequence of these crises (all of which derive from the Enlightenment and the concomitant appearance and evolution of capitalism) has been the destruction of a worldview balancing and connecting well-being with prosperity of the natural world. Money and materialism cannot buy happiness as capitalist narrative asserts. Thornburg claims that the happiness sought by individuals seeking meaning through consumption can only be realized by reintegrating nature with the human spirit.

Jack Thornburg is professor emeritus and received his PhD in development studies and anthropology at the University of Wisconsin-Madison.