Organizational Communication and Sport: Connections, Applications, and Opportunities

This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.

Throughout this volume, contributors argue that communication plays a significant role in the operation and management of sports organizations, demonstrating the complex and challenging functions it serves in a continually-evolving landscape. The book provides a diverse approach to the study of organizational communication in sport contexts, highlighting the unique communicative challenges that leaders in the industry face, given the high visibility of sport and the significant media attention directed toward players, teams, and audiences. An internationally-diverse roster of contributors offers nuanced perspectives on how sport organizations manage communication functions through a selection of contemporary case studies that build upon existing research, discussing both practical and theoretical implications and directions for future research on the organizational communication dynamics within the sport industry.

Jimmy Sanderson is Associate Professor in the Department of Kinesiology and Sport Management at Texas Tech University, USA. His research interests focus on social media and its impact for sport organizations and sport stakeholders.