The Ritual Effect: The Transformative Power Of Our Everyday Actions

　　‘Fascinating . . . lively storytelling and cutting-edge science, The Ritual Effect sticks with you'
　　Charles Duhigg

　　In this ground-breaking and inspiring guide, a renowned Harvard psychologist demonstrates how turning everyday habits into rituals can improve our work, our relationships and our lives.

　　Think of the quirky traditions that you keep up with your friends.
　　Or the unusual ways that you and your family mark special occasions.
　　Or the gifts that your partner gives – and what you’d think if they’d bought the same for an ex.

　　These are rituals: practices that are imbued with symbolic meaning. And they have the power to turn black-and-white moments into technicolour.

　　Along the way, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), million-dollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own “ritual signatures”), who reimagine everyday moments, build camaraderie, and spark joy.

　　Rituals can help us to forge winning teams, heal families experiencing grief and encourage us rise to challenges, big or small. Now it’s time to create yours.

　　Michael Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He has studied human behavior as it relates to love and inequality, time and money, and happiness and grief. He is the author of The Ritual Effect and the coauthor--with Elizabeth Dunn--of Happy Money: The Science of Happier Spending. In 2012, he was selected by Wired magazine as one of "50 People Who Will Change the World." His TEDx talk, How to Buy Happiness, has been viewed nearly 4.5 million times. He is a frequent contributor to such publications as The Wall Street Journal, The New York Times, and Scientific American, and has made numerous television, radio, and podcast appearances. --This text refers to an out of print or unavailable edition of this title.