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Click: How to Make What People Want: Start Big Projects Fast, Find the Right Strategy, and Prove It Before You Build It

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Click: How to Make What People Want: Start Big Projects Fast, Find the Right Strategy, and Prove It Before You Build It Click: How to Make What People Want: Start Big Projects Fast, Find the Right Strategy, and Prove It Before You Build It

作者:Knapp 
出版社:Avid Reader Press / Simon & Schuster
出版日期:2025-04-22
語言:英文   規格:精裝 / 288頁 / 普通級/ 初版
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圖書名稱:Click: How to Make What People Want: Start Big Projects Fast, Find the Right Strategy, and Prove It Before You Build It

內容簡介

"From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way-based on firsthand experience with more than three hundred new products and businesses"--

 

作者簡介

Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.

John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.

Together, Jake and JZ are the authors of Sprint and Make Time and the creators of the Foundation Sprint and the Design Sprint. They have helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, YouTube, Slack, Uber, and One Medical Group. Their methods for innovation and rapid collaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz, Harvard Business School, the University of Oxford, and many other organizations.

 

詳細資料

  • ISBN:9781668072110
  • 規格:精裝 / 288頁 / 普通級 / 初版
  • 出版地:美國
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