Click: How to Make What People Want

 
　　前 Google 創投設計團隊的約翰・澤拉斯基（John Zeratsky）與布雷登・柯維茲（Braden Kowitz），同時也是暢銷書《Google 衝刺工作法》（Sprint）的共同作者，攜手創辦了創投公司 Character Capital。他們至今已協助數百個商業團隊，將靈感轉化為具體的新產品、新服務，甚至全新的事業，並成功推向市場，創造實質成果。
 
　　無論是開發前瞻性的科技產品、打造全新的運動鞋產品線，或是在社區裡開設一間咖啡館，任何大型專案都可能耗費大量的時間與資金。然而，最終的成果往往未如預期。太多團隊因採用了錯誤的策略，導致寶貴的時間、金錢與機會付諸流水，卻忽略了那個最關鍵的問題——這項產品是否真正回應了人們的需求？是否足以引發顧客與市場的共鳴？
 
　　本書揭示了他們如何協助 Google、Nike、Slack 等大型企業，以及無數新創公司，在新產品或新事業研發的初期，迅速驗證一個專案究竟是走在正確的方向，還是偏離了軌道。透過書中所介紹的「基礎衝刺」（Foundation Sprint）十個實用步驟，讀者將學會如何以正確的方式啟動專案、做出精準的決策，並快速產出有效的解決方案，顯著提升效率與成功率。書中不僅收錄了精彩的真實案例，更提供一套務實的操作流程，協助大型專案管理者避開冤枉路，節省大量時間、人力與資金成本。(文/博客來編譯)

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses.

　　Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café—requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?

　　Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click introduces the Foundation Sprint—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.

　　Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.

　　Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.

　　John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.

PRAISE FOR SPRINT:

　　“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”
—Beth Comstock, vice chair of GE

　　“Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.”
—Eric Ries, author of The Lean Startup

　　"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place."
– Charles Duhigg, author of The Power of Habit

　　“To quote one of my colleagues, 'don’t get ready, get started.' Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint.”
– Tim Brown, CEO of IDEO and author of Change By Design

　　"Read this book and do what it says if you want to build better products faster."
– Ev Williams, founder of Medium, Blogger, and Twitter

Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.

John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.

Together, Jake and JZ are the authors of Sprint and Make Time and the creators of the Foundation Sprint and the Design Sprint. They have helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, YouTube, Slack, Uber, and One Medical Group. Their methods for innovation and rapid collaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz, Harvard Business School, the University of Oxford, and many other organizations.