New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity

The field of strategic management is facing new challenges, as two phenomena, sustainability, and information and communication technologies, have altered the classic pillars of business strategy. These far-reaching changes require companies to make rapid adaptations in order to achieve optimal situations, which can no longer be developed as they did in the past. To help academics and managers understand the new fields of study and research within strategic management, Javier Martínez-Falcó, Assistant Professor at the University of Alicante, has written a groundbreaking book, New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity . This book is an essential guide for reflection and critique, offering insights into the new currents and challenges of the discipline, shedding light on the modernization of strategies in the corporate world. It addresses the renewal and future directions of the field, covering topics such as sustainability, circular economy, green innovation, and information and communication technologies, including blockchain, big data, artificial intelligence, and IoT. The book serves as a must-read for academics, academic students, and policymakers interested in gaining a deeper understanding of current issues impacting deliberate business planning and organization. It also serves as a valuable support material for undergraduate and master’s business students, providing a comprehensive understanding of the new fields of study in the discipline. This book is an excellent addition to any academic collection and offers a thought-provoking perspective on strategic management.