Beyond Just Win

Beyond Just Win tells the inspirational story of Texas high school football Coach G.A. Moore, who won more games than anyone in the storied history of Texas high school football. During a 45-year career, he amassed 429 victories and eight state championships numbers that place him well above other coaches.

But Moore's influence extended far beyond winning football games. He shaped the character of two generations of young men. To Moore, winning wasn't everything. He wanted to win while maintaining good sportsmanship. He demanded that his players be exemplary people on and off the field. If they disrespected a teacher in class, they paid for it at practice.

Moore became a father figure to countless players in the five small towns where he coached including Celina High School and rival Pilot Point High School. He invited boys to his ranch to learn to rope calves and haul hay. Many players, long after graduating from high school, maintain a close relationship with Moore. He instilled lifelong lessons of hard work, dedication, loyalty, faith, and accountability. Former players often credit Moore for their career and family success.

On the field, Moore knew how to extract every ounce of talent out of often undersized, unimpressive athletes. He preached determination over talent, teamwork over individual glory. He didn't tolerate mistakes. He pursued perfection, while never demeaning his players, no matter their shortcomings. G.A. Moore set a sky-high standard as a coach and as a role model.