Fisher-Price: I Can Babble!

Introducing a new board book series from Fisher-Price that celebrates every step toward achieving developmental milestones, with expert, pressure-free advice for parents. BABBLING is one of three launch titles, perfect for young, growing families.

Whether it’s ＂mama,＂ ＂papa,＂ or ＂potato,＂ baby’s first words are exciting for everyone! Encourage first words and celebrate little victories with this special board book, developed with the childhood expertise of the Fisher-Price Play Lab.

From first words to kindness, these sturdy, colorful board books provide fun and effective tools for nurturing your child’s early development. With expert-backed tips and relatable moments, SMILESTONES transforms everyday learning into joyful adventures, helping your little one achieve big milestones, one page at a time.

Fisher-Price is here to help you celebrate the little victories, let go of expectations, and pick up more positivity. Because after more than 90 years of helping families, we’ve learned every child learns in their own way - at their own pace. That’s the beauty of the Smilestones approach. It’s about finding the joy in every stage (big and small) for every kid.

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie(R), Hot Wheels(R), Fisher-Price(R), American Girl(R), Thomas & Friends(R), UNO(R), Masters of the Universe(R), Monster High(R) and MEGA(R), as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.