Guide to W. Chan Kim’s & et al Blue Ocean Strategy by Instaread

PLEASE NOTE: This is a companion to W. Chan Kim’s & et al Blue Ocean Strategy and NOT the original book.

Preview:

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.

Inside this companion:

• Overview of the book
• Important People
• Key Insights
• Analysis of Key Insights

About the Author:  With Instaread, you can get the notes and insights from a book in 15 minutes or less.

Visit our website at instaread.co.