博客來贏得人心、改變思維、達成交易的終極密技
為什麼不分行業、性別、年齡，都需要提升自己的談判技巧？因為當你試圖說服某人的那一刻起，你就已經身處談判之中。事實上，每個人每一天都在進行各種談判：寄給老闆的那封電子郵件，是談判；與家中正值青春期孩子的對話，是談判；甚至與銷售或服務人員的簡短互動，通通都是談判。
遺憾的是，大多數人並未意識到這點，往往在不知不覺中錯失良機，最終只能在談判中居於下風、引發爭執、破壞關係，無奈接受不盡人意的結果。而這本書，將協助讀者把每一次高敏感度的對話，都轉化為「既能達成目標，又能讓對方感到被重視」的雙贏契機。
本書將揭露「戰術同理心」（Tactical Empathy）的終極密技，讓你在對方甚至未察覺的情況下，深入理解並影響他們的決策──這不是操控人心，或僅僅為了贏而不擇手段，而是透過更深層的聆聽、更聰明的回應，引導對手轉變為你的合作夥伴，不僅可以避免不必要的衝突，還能贏得信任、建立更穩固的關係，實現你以為難以企及的目標。
本書作者強納森·史密斯（Jonathan B. Smith）及德瑞克·岡特（Derek Gaunt）是傳奇顧問公司黑天鵝集團（Black Swan Group）的資深講師，這套源自FBI人質談判的策略，讓美國政府及執法單位得以在關鍵時刻突圍，並已協助無數頂尖企業成功制定出致勝的商務策略。
閱讀這本書，你將掌握談判的關鍵：
●讓對方感到真正被理解，開始卸下心防。
●掌握「聆聽的五個層次」，獲取關鍵資訊，找到潛藏動機。
●識別能改變局勢的「黑天鵝」，在看似不可能的談判中，取得優勢。
●運用「四大核心技巧」，自信地化解緊張局勢。
●在無須破壞關係或違背原則的情況下，獲得最佳成果。
把這套贏得人心、改變思維、達成交易的終極密技，套用在職場及生活對話上，將能從此改變你人生中的每一場談判。(文/博客來編譯)
各界讚譽：
「對於任何必須應對他人慾望、弱點及怪癖的人來說，這是一本極其實用的好書。」——暢銷書《未來在等待的銷售人才》、《後悔的力量》作者丹尼爾·品克（Daniel Pink）
「本書將具科學實證的影響力法則，轉化為精確的實戰技巧。教你運用『互惠』、『承諾與一致性』及『同理心』，同步贏得信任與成果。」——影響力研究權威、《影響力：讓人乖乖聽話的說服術》作者羅伯特·席爾迪尼博士（Robert B. Cialdini, PhD）
＂Fight Less, Win More is a massively useful book for just about anyone who has to deal with the desires, foibles, and idiosyncrasies of other human beings.＂
--Daniel Pink, #1 New York Times bestselling author of To Sell Is Human, Drive, and The Power of Regret
Your handbook for mastering the negotiating skills in the multimillion-copy bestseller Never Split the Difference.
You’re in a negotiation right now. In fact, you’ve been negotiating all day.
That email to your boss? Negotiation. That conversation with your teenager? Negotiation. That interaction with the barista who made your morning coffee? Negotiation too.
Most people don’t realize they’re negotiating until it’s too late--until they’ve already lost ground, damaged relationships, or walked away empty-handed. But what if you could transform every interaction into an opportunity to get what you want while making others feel valued?
In this groundbreaking follow-up to the global bestseller Never Split the Difference, negotiation experts Jonathan B. Smith and Derek Gaunt reveal the missing piece that’s been holding you back: a practical handbook for applying Tactical Empathy--the ability to understand and influence people at a level they don’t even realize--to every sensitive conversation in your life.
Discover how to:
Begin disarming defenses by making your counterpart feel genuinely understood.
Acquire critical information by mastering the 5 Levels of Listening that uncover hidden motivations
Spot game-changing ＂Black Swans＂ that swing seemingly impossible negotiations to your advantage
Defuse tension and navigate high-pressure situations with confidence using the Core Four skills
Get more of what you want without burning bridges or compromising your integrity
Forged in high-stakes hostage crises and refined in thousands of business negotiations, these field-tested techniques aren’t based on academic theory--they’re proven methods that work when the pressure is on.
This book isn’t about tricks or manipulative tactics or winning at all costs. It’s about a fundamental shift in how you approach human interaction: It’s not about you--it’s about them.
When you master this mindset and the practical skills that flow from it, you’ll transform not just your negotiations but your entire life. You’ll resolve conflicts faster, build stronger relationships, and achieve outcomes you never thought possible.
Inside you’ll find:
Real-world case studies showing how these skills work in everyday situations
Step-by-step guidance for implementing each technique
Low-stakes practice exercises to build your confidence
Actionable strategies for identifying and overcoming common negotiation traps
Stop leaving money on the table. Stop enduring unnecessary conflict. Stop accepting less than you deserve.
This isn’t just another business book--it’s the missing manual for every negotiation in your life.
Get your copy of Fight Less, Win More today and start turning every conversation into a path to success.
