Data Science for Business People

Learn how to use data science and Python to solve everyday business problems.

Dive into the exciting world of data science with this practical introduction. Packed with essential skills and useful examples, Dive Into Data Science will show you how to obtain, analyze, and visualize data so you can leverage its power to solve common business challenges.

With only a basic understanding of Python and high school math, you’ll be able to effortlessly work through the book and start implementing data science in your day-to-day work. From improving a bike sharing company to extracting data from websites and creating recommendation systems, you’ll discover how to find and use data-driven solutions to make business decisions.

Topics covered include conducting exploratory data analysis, running A/B tests, performing binary classification using logistic regression models, and using machine learning algorithms.

You’ll also learn how to:

• Forecast consumer demand
• Optimize marketing campaigns
• Reduce customer attrition
• Predict website traffic
• Build recommendation systems

With this practical guide at your fingertips, harness the power of programming, mathematical theory, and good old common sense to find data-driven solutions that make a difference. Don’t wait; dive right in!

Bradford Tuckfield is a data scientist, a consultant, and a writer. He received a PhD from the Wharton School of the University of Pennsylvania, and a BS in Mathematics from Brigham Young University. He is the author of Dive Into Algorithms (No Starch Press) and Applied Unsupervised Learning with R (Packt). In addition to working as a data scientist and tech manager for top finance firms and startups, his research has appeared in academic journals spanning math, business management, and medicine.