Create Yourself in Business: Use Your Own Unique Brand to Inspire Trust and Attract Ideal Clients

You just launched your own business. Congratulations! Now what? How are you going to get your new business started? Where are your clients? How do you take the business advice you received in school and whatever you can find elsewhere and apply it to your new career? This is an updated version of my book, Create Yourself as a Hypnotherapist. This is my story, how I created myself as a business owner. I have never considered myself business-owner material. I learned everything I could find, tried all of the best business practices I was taught and threw everything at the wall to see what would stick. I learned that rapport-based businesses are unique, and traditional business practices don’t always work out so well for them. In this book I let you know how I got up and running and making a living wage my first full month in business - and what has kept me going and growing ever since. You might be surprised what has worked and what hasn’t!Create who you want to be in your business, not who you think you should be! Use all of the wonderful things about yourself - your style, your values, your personality, your passions, your dreams - to build your business from the ground up or change how you’re currently doing things in your established business. Being you - unapologetically you - can help you attract your ideal clients and move from a lead follow-up numbers game to a referral-based business with the clients you really want to work with who will be your raving fans. Toss your advertising budget out the window and start inspiring yourself and others!

Amy Rosner holds a PhD in Experimental Psychology and spent many years teaching college psychology classes and doing brain research, specializing in the neuroscience of visual attention and memory. She has a private practice in which she utilizes hypnotherapy, guided imagery, neurolinguistic programming (NLP) and life coaching techniques to help people use their attention and memory processes to free their minds, change their life stories and create new possibilities for success. She lives with the love of her life and two wonderful dogs near Phoenix, AZ, where she was born and raised.