S.B. Urquidi, American by birth, is a long-time resident of Mexico. Having worked as a marketing executive for an international company and later been part-owner of a book store & café in the legendary town of Tepoztlán, Morelos, Urquidi has become well-versed in the landscape, culture, people and expat community of her adopted country. Her first book, Love in Fire and Blood, began the Alma Jaramillo series. Published in 2017, it received favorable reviews both from those familiar with Mexico as well as those just looking for a good read. She also has a blog called Rebooted Girl, the story of an expat returning to the country of her birth.