Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow

This Nuts and Bolts of Building a Successful, Self-Sustaining Company
​In Grind, Michael J. McFall, co-CEO of BIGGBY(R) COFFEE, will help you identify the common sense strategies needed to turn your start-up idea into a positive-cash flow business. Dispensing with the notion that potential business owners require a formal education, he outlines several fundamental areas of importance, keying in on hustle, self-evaluation, and commitment.

Having risen from a minimum-wage barista to build a company with over 250 stores in 9 states, McFall writes with the authority of hard-fought achievement. In addition to his calls for ＂personal due diligence,＂ he goes into detail about crucial business drivers, speaking from his personal and professional experience and including examples of hits and misses along the way.

McFall avoids sophisticated descriptions of processes and theories, retaining a down-to-earth approachability throughout the book. Filled with anecdotes, ideas, and calls to action, Grind provides the insight and expertise aspiring business owners require to reach profitability.

Born and raised in Michigan, Michael J. McFall began his journey with BIGGBY(R) COFFEE at the original store in East Lansing in 1996--as a minimum-wage barista. Over the span of twenty-two years, with business partner Bob Fish, he has helped create one of the great specialty coffee brands in America.

Today Mike is co-CEO with Bob, and BIGGBY has over 250 stores open in 9 states. The company is in high growth mode, selling tens of thousands of cups of coffee each day. Mike is proud to say that BIGGBY is building a healthy, awesome, thriving organization.