博客來A parable of entrepreneurship, initiative, business, and economics told through the lens of a clever young boy, his friends, and family.
Michael is a clever kid who lives in San Francisco with his mom and dad. One day, Michael and his dad are playing in the park, only for Michael to notice he’s hungry, he’s forgotten to bring a snack, and worst of all - there’s no place to buy one in the park.
This situation sparks a business adventure that includes:
- Michael testing his theory that other people might want to buy snacks in the park
- Prototyping a minimally viable solution by selling candy bars he borrowed from his kitchen at home.
- Expanding to a more substantial offering in the form of a hot dog stand
- Learning how marketing works.
- Getting over fear of sales
- Hiring and managing help
- Expanding his successful business
- New product and offering innovations
- Dealing with competition
And more!
