博客來Communicate Personally
Connecting these seven thought-provoking essays, written over three decades, is a common aim for communication to optimize results - whether to teach oral communication, strengthen democracy, grow organizational trust, build community relations, or sustain fundraising.
These concerns endure among the more substantial communication challenges. Each requires mutual understanding and cooperative action. The book shares how to design and deliver the systematic, personal communication needed.
The communication practices described are informed by the academy and shaped from the author’s three decades leading start-up or formative external relations and fundraising efforts for educational, political, and community organizations.
The author has incorporated lessons from leaders in more than twenty high-performing organizations in the United States, United Kingdom, Canada, Australia, and New Zealand. He also distills understandings from ground-breaking study of some of the most successful universities in the world.
The essays outline approaches for individuals and organizations to engage communication strategies, processes, and behaviors that accomplish exceptional results.
Systematic personal communication to: 1. Develop effective oral communication. 2. Challenge propaganda, to sustain democracy. 3. Build trust in a corporation, government, or nonprofit. 4. Initiate strategies for effective community service. 5. Establish top-class external relations. 6. Jump-start best practices for world-class fundraising. 7. Sustain funding success in the worst or best of economic times.
Collecting papers shared at conferences or seminars of The Royal Society of Queensland, Corporate Communication International, and The Council for Advancement and Support of Education, and in publications of State University of New York Press.
A digest of insights and ways to strengthen public communication!
