博客來Mike Stokes has seen or committed every mistake in the exporting book, initially as an exporter and more recently as an export adviser. He is perfectly placed therefore to guide new and growing exporters around the various pitfalls which exist. This is not just a ＂How To Export＂ book, it is full of anecdotes and observations which have been gathered over a long and successful career in international trade. It is the kind of book that can only have been written by someone who has the bruises to show for his troubles.
Tips are given on export pricing, preparing for foreign trips, negotiating across different cultures and how to use overseas exhibitions. These are the reflections of someone who spent 38 years armed with just a passport, an order pad and a key to the minibar!
