Permission to Be You: Discover Your Purpose and Passions to Bring Your Best Self to Everything--And Everyone

Unlock a life of purpose, meaning, and joy!

We all have a deep need to connect with our purpose and build lives that are authentically our own. In Permission to Be You, leadership coach and purpose expert Alaina Love reveals the extraordinary power of passion-centered living to bring clarity and fulfillment to our work, relationships, and life’s biggest transitions.

Drawing from her own journey and two decades of client work, Love shares inspiring stories and reflections that highlight how understanding your core passions can help you make empowered decisions, navigate challenges, and create a more meaningful life. This book is a practical guide to discovering and applying your passions in every facet of your personal and professional world.

To deepen your experience, her book includes a reader’s discount for access to three newly updated editions of the Passion Profiler, an insightful tool that identifies your unique Passion Archetypes--the core drivers that shape how you think, work, and connect with others. Are you a Healer, a Builder, a Connector, an Altruist? Learning what truly motivates you provides a powerful new lens for self-discovery and personal growth.

Her transformational book includes the Reader’s Companion Toolkit, offering structured exercises for reflection, goal-setting, and action planning. Whether you’re looking to thrive in your career, strengthen relationships, or find resilience in difficult times, Permission to Be You provides a roadmap for aligning your life with your passions.

Alaina Love is CEO of Purpose Linked Consulting (PLC) and a nationally recognized expert in employee purpose, passion and inclusion. She is co-author of the bestselling McGraw-Hill book, The Purpose Linked Organization: How Passionate Leaders Inspire Winning Teams and Great Results, and was formerly a research scientist and the Executive Director of Global Human Resources for Merck & Co., Inc. An avid thought leader, Alaina has served as a leadership columnist for Bloomberg Business Week, The Washington Post, and Harvard Business Review online.