Anukrati Sharma, PhD, is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She has edited and authored several books and has attended a number of national and international conferences, presenting over 45 papers. She has been invited to talks, lectures, and panel discussions by different universities, including the University of Colombo, Sri Lanka, and Aligarh Muslim University, India. Dr. Sharma handles training sessions at the Rajasthan Police Academy, Jaipur, India, on such topics as Change Management, Communication Skills, Gender Discrimination, and Personality Development. Her special interest areas are tourism, tourism marketing, strategic management and international business management.