Integrating New Technologies in International Business: Opportunities and Challenges

The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market.

The chapters in the volume provide valuable insight on many cutting-edge topics on new technology in the business environment and the new digital world, or Industry 4.0, including:

• Internet of Things (IoT) and customer relationship management
• Cross-cultural management
• Artificial intelligence
• Social media advertising
• Multichannel banking
• Digital payment technology
• Blockchain technology
• Augmented reality
• Eye-tracking analysis

This book will be a valuable resource for business leaders and managers, industry professionals, business scholars, regulatory stakeholders, policymakers, faculty and students, and those who are interested in the current trends in the state of global digitization in industrial markets. The information provided here will help readers find the most appropriate approaches for taking advantage of these new technologies.

Gurinder Singh, PhD, is the Director of the Executive Programs Management Domain at Amity University Uttar Pradesh, Greater Noida Campus, India. He has an extensive experience of more than 27 years in institutional building, teaching, consultancy, research, and industry. He holds the distinction of being the youngest Founder Pro Vice-Chancellor of Amity University for two terms as well as the Founder Director General of the International Business School and the Founder CEO of the Association of International Business School, London, UK. He has conducted many international conferences, including the International Business Horizons Conference, a landmark conference, for the last 20 years. He has also conducted IEEE conferences in India and London. He has established international campuses in many countries and has also made numerous contributions to the academic field, including writing Scopus-indexed books and research papers. A renowned scholar and academician in international business, Dr. Singh earned his PhD at the Indian Institute of Foreign Trade. He is the recipient of more than 25 international and national awards and has been invited on many TV talk shows.

Alka Maurya, PhD, heads the International Business Department of Amity University and is also Associate Professor at Amity International Business School (AIBS), Amity University, Noida, India. Her area of specialization is international business, and she is engaged in teaching subjects on the World Trade Organization, global business management, trade logistics and documentation, international trade risk management, and managing business in emerging markets to postgraduate students. She has over 22 years of experience in teaching, research, and consulting. Dr. Maurya has worked with the Plastics Export Promotion Council (Plexconcil), the National Centre for Trade Information (NCTI), for Ministry of Commerce, etc. During her tenure she has initiated and successfully launched several new projects. At AIBS she launched undergraduate programs in international business and three research journals and is engaged in curriculum development to integrate best business practices in management in the area of international business. She had delivered talks on various national and international forums and has presented her research work at many national and international conferences. She has authored three books, and her research works have been published in reputed national and international research publications.

Richa Goel, PhD, is Assistant Professor of Economics and International Business at Amity International Business School, Amity University, Noida, India. She has nearly 19 years in academics and consistently strives to create a challenging and engaging learning environment where students become life-long scholars and learners. Imparting lectures using different teaching strategies, she is an avid teacher, researcher, and mentor. She has to her credit a number of books and research papers published in reputed national and international journals and has participated at many professional conferences as well. She is serving as a member of the review committees for conferences and journals as well as for Inderscience. She is on the editorial board of the Amity Global Business Review and research coordinator with Amity International Business School. Her area of interest includes economics, business law, human resource management, and diversity management.