Constructive Discontent in Execution: Creative Approaches to Technology and Management

This book is a unique collection of thoughts by independent thinkers, researchers, and corporate practitioners that demonstrates the concept of constructive discontent, which can be defined as looking for the opportunity to deconstruct something in order to build something else or build something better. The book discusses the concept of constructive discontent and provides a slate of examples of its application in practice. Taking an interdisciplinary focus that highlights fostering an innovative and entrepreneurial culture that can lead to creative solutions, the chapters look at innovations in information technology, business, the automobile and transportation industry, medical devices, agriculture, and more. The themes across the chapters highlight creativity, new rating and analysis systems, strategies to add value and reduce costs, and the fostering of an innovative culture. Chapters discuss alternate multidimensional models of individual entrepreneurial orientation, digital integration and adoption among small businesses, threats to business and labor faced by globalization during the pandemic era, success measurement techniques, risk taking and uncertainty avoidance in determining success, the predictive capability of the theory of planned behavior, and more.

Sanjeev Bansal, PhD, is Dean of Faculty of Management Studies and Director of Amity Business School, the first school of higher education of Amity University, established in 1995. In an acclaimed career spread over 31 years in teaching, research, and consultancy, Dr. Bansal has been invited to be a part of several prestigious academic and professional bodies. He has published over 210 research papers and over 40 books and has successfully guided 27 research scholars to produce works of immense educational impact. He is on the boards of many national and international journals and has been honored with many awards. He has spearheaded numerous initiatives in the interest of his students, who are very close to his heart. With the help of his exceptional people skills, he has created a network of the corporate, alumni, students, and faculty members to work in synergy to take Amity Business School to unprecedented heights.

Anita Venaik, PhD, has over 25 years of work experience in industry and academia. She has worked in the corporate world at PCL and Coca Cola and joined academia in 1999. She is affiliated with the Amity Business School where she currently heads the General Management Department, where she been working as a teacher, trainer, and mentor to the students at various levels. She holds nine copyrights accepted by the Government of India and one patent that she filed during COVID-19 on ＂Internet of Things Based Ebola Virus Detection Among Masses.＂ She has 10 national and two international book publications as an editor to her credit. Dr. Venaik has published papers in the top leading journals and publishing houses with 20 international and 15 national research papers to her credit as well as 12 case studies published with the Case Centre, UK. She is the content writer of MHRD E-Pathshala Project. She is the editor of biannual Amity Journal of Energy and Environment Studies.

Swati Upveja, PhD, has over eight years of work experience in teaching and research and is currently Assistant Professor at Amity Business School, Amity University, India. Her areas of interest include macroeconomics, monetary economics, and quantitative techniques. She has been certified in the software package SPSS Statistics. She has presented papers at national conferences and attended various faculty development programs. She is a recipient of the Gargi Award given by the State Government of Rajasthan. Dr. Upveja completed her PhD in Development Economics under the research topic ＂Human Capital and Economic Growth in India: An Empirical Evidence.＂ She was a silver medalist for her MA in Economics from Banasthali University.

Saritha S., MBA, has more than five years of teaching and seven years of research experiences at various institutes in India. She is currently affiliated with the Department of Management, Nehru Gram Bharati (Deemed to be University), Prayagraj, UP. India. She has supervised more than 30 postgraduate students for their final semester dissertation work. She is a member of many academic communities and has attended various seminars, webinars, and faculty development programs. She has received an Express of Gratitude from the United Institute of Technology, Prayagraj, for successfully organizing the 1st Young Manager Award, entitled ＂Inter-College PowerPoint Completion: Shifting Paradigm in Management: Issues and Challenges in the Global Era,＂ 2010. Her research fields of interest are human resource management, employee welfare, and blockchain technology. She earned her BCom and MBA degrees from Kakatiya University, Warangal, Telangana, India.