Augmenting Customer Retention Through Big Data Analytics

Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.

Reena Malik, PhD, is currently working as Assistant Professor at Chitkara Business School, Chitkara University, Punjab, India. She is actively involved in research areas such as consumer behavior, brand management, customer satisfaction, etc. She has three books to her credit and has been teaching subjects in her field for the last 10 years. She has published research papers and book chapters with publishers such as Emerald Publishing, IGI Global, CRC/Taylor and Francis, Wiley, and Sage Publications. She holds a PhD in Marketing Management and did her postgraduate work in Commerce and Management.

Ambuj Sharma, PhD, is currently working as Assistant Professor at the Govind Ballabh Pant Social Science Institute Alumni Association, Prayagraj, UP, India. His research areas are diversity management, human resources practices, and disability studies He has published many papers in international journals (SCOPUS and WoS indexed) and presented papers at international conferences (Hungary, France, Poland, Slovakia, Italy, Austria, and Czech Republic). He acquired his doctoral degree in Management and Business Administration Sciences from Szent Istvan University, Hungary (with a UGC scholarship). Prior to his PhD, he completed his master’s in Business Studies from AMET/Alagappa University, Tamil Nadu, India.

Prashant Chaudhary, PhD, is currently working as Associate Professor at the WPU School of Business at Dr. Vishwanath Karad MIT World Peace University, Pune, India. He has authored two books, both published by Sage Publications. He has also published many research papers and case studies in internationally reputed journals, indexed in ABDC, Scopus, and Web of Science. He is associated with several book publishers that include John Wiley & Sons, Inc.) and Sage Publications as a content reviewer. He is working as a reviewer with the journals Marketing and Management of Innovations; Asian Journal of Management Cases; and Green and Low-Carbon Economy. He has been awarded with an Innovative Educator Award, conferred by the Valia Centre of Excellence (Mumbai), in collaboration with The Hindu Business Line, and he holds an honorary Rosalind Membership, awarded by London Journals Press (UK).